®
ESCAPE KIT
The first step of the journey: the HBSKN system in travel format — HYDRATE, PROTECT+ and CORE+ in mini, under 100 ml. You try the routine at low risk, before the full sizes.
€39
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Skin Protocol · Analysis result
Profile THE EXECUTIVE
Marco,
your routineis the Completa.
Your definitive guide to perfect skin. Pelle mista con segnali di stress urbano: 5 step coordinati per risultati misurabili in 4 settimane.
Routine Completa · Made in Italy
Code reserved for you
—
−10%
applies at checkout, valid on your recommended routine
Discover ↓
Your skin · today
We know where you start.
5 parameters measured from your answers and photo analysis. Scale 0–100, higher = better skin. The thin line is where you are now. The gold one is where you'll be in 30 days.
OGGI
+30 GG
Skin Score*
54
today
82
+30 days
+28 points
· da "below average" a "balanced, hydrated, even skin"
Choose how to start
Three ways. Same result.
Routine Completa
5 products + 2 accessories. 100% coverage of essential needs. You save compared to buying separately.
€169,90
€239,50
Explore the routine →
Skin Plan
The Routine Completa that arrives on its own every 2–3 months, in convenient monthly instalments. The Box costs less than the individual routine, and the discount grows with every delivery. Skip, pause or cancel whenever you like.
da €50 /month
Activate your Skin Plan →
Your Skin Coach
Questions about the protocol? The HBSKN advisor is on WhatsApp: answers about your routine, usage reminders and an extra code reserved for those who get in touch.
Message the Coach on WhatsApp →
SKIN PROTOCOL letter
What we found.
Marco, dalle risposte e dall'analisi foto emerge un quadro chiaro: pelle mista con tendenza alla lucidità nella zona T, primi segnali di disomogeneità cromatica da esposizione a smog e sole urbano. La barriera cutanea è in buono stato — è il momento giusto per intervenire before che diventi problema.
You live in a city where weekly PM2.5 is above average, you work 8+ hours in an air-conditioned environment and you shave almost every day. Three factors that — combined — accelerate ageing by 18–22% compared with those who don't have all of them.
The Routine Completa isn't the most expensive — it's the most logical for your case. 5 steps in 3 minutes total cover gentle cleansing, structural 72-hour hydration, UV + pollution shield, cyclical exfoliation and night-time regeneration. No redundancies.
After 28 days the measurable metrics improve by 30–40%. What you see in the mirror changes little — what you feel to the touch changes a lot.
— SKIN PROTOCOL · HBSKN
Patented actives · verified INCI
Four ingredients, no compromises.
1,5%
Pentavitin®
Binds to keratinocytes. Active hydration for up to 72h. TEWL −26% in 14 days.
In HYDRATE + PROTECT+
2%
Marine collagen
Redensifies the extracellular matrix. Firmer skin in 28 days.
In HYDRATE + ANTI-AGE+
7%
Glycolic acid
Controlled AHA exfoliation. Clears pores without compromising the barrier.
In PURIFY
Q10
Coenzyme Q10
Restores cellular ATP. Works during the night-time regeneration peak of 23:00–04:00.
In ANTI-AGE+
How to use it
3 minutes, two moments.
01
Cleanse
Gentle mousse on damp skin. Massage, rinse, pat dry.
15 seconds
02
Hydrate
2 drops of booster serum. Pat onto the face until absorbed.
10 sec + 20 to absorb
03
Protect+
SPF50+ cream. The last step before leaving the house.
15 seconds
01
Cleanse
Evening cleansing to remove smog and accumulated sebum.
15 seconds
02
Hydrate / Purify*
HYDRATE daily. *PURIFY cyclically 10 days a month as a replacement.
10 sec + 20 to absorb
03
Anti-Age+
Night cream. Regeneration 23:00–04:00 with Q10 + Collagen.
15 seconds
Projection · 90 days
Where you'll get to.
Skin Score progression if you follow the routine 100%. Estimates from internal tests with 47 participants. Individual results may vary.
Senza routine
Con Routine Completa
What users say
47 uomini. 4.8 su 5.
4.8
★ ★ ★ ★ ★
47 recensioni verificate
"Excellent fragrances and easy to apply. You can tell there's serious work behind the ingredients."
"A line that's simple to use with real results. My routine is super quick now."
"The fact that they 'fit' well together makes everything simpler. Exactly what I was looking for."
Manifesto
Skin is engineering.
Not an opinion.
We measure what we change. We show what we measure. Four active ingredients at clinical concentration, formulated in Italy, tested on men's skin. The rest is marketing.
We don't want you to try 10 products. We want you to try the right four — and keep them for years.
— FrancescoFounder · KYRiAN Lab
Direct questions
Straight answers.
How soon do I see realistic results?
First visible results in 7–14 days: softer skin, less shine. In 4 weeks: even tone. In 90 days: visibly younger skin.
Is it suitable for sensitive skin?
Yes. Formulations with balanced pH, no harsh synthetic fragrances, no denatured alcohol.
Can I use it with a beard / after shaving?
Yes, all products can be applied after shaving for a soothing effect, except PURIFY (cyclical exfoliating serum).
What happens if I'm not satisfied?
30 days, satisfaction guaranteed or refunded. No questions, no complicated forms. Full refund or replacement.
Can I switch to the Skin Plan later?
Yes. You buy once, evaluate the product, then if it convinces you, you activate the Skin Plan from your account with a permanent −10%, cancellable in 1 click.
MARCO, il tuo protocollo è pronto
Start your routine.
Explore the Completa routine → Non sei pronto? Start with the ESCAPE KIT at €39
Routine Completa
€169,90
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