®
SPF 50+ — the true men's anti-ageing
I raggi UV sono responsabili dell'80% dell'invecchiamento cutaneo precoce. PROTECT+ è uno scudo invisibile con texture acquosa, compatibile con la barba, zero residuo bianco.
HBSKN - Hebi Skin.
The manifesto
of the Lab.
Men's skincare Made in Italy. No frills, no promises. Just skin engineering — formulated, produced and controlled in-house at the KYRIAN Lab.
Hebi 蛇. Snake.
Constant change.
Essential, powerful, daily, regenerating. In Japanese culture, Hebi is the snake — an ancient symbol of transformation and renewal. A man's skin evolves like a snake shedding its skin: it needs discipline, not promises.
HBSKN - Hebi Skin was born from a precise clinical mission of our team of dermatologists and cosmetologists, developed in-house at the KYRIAN Lab Srl laboratories. The men's skincare market was stagnant: either "all-in-one" products too bland, or repurposed women's routines unworkable for those with only a few minutes a day.
Abbiamo scelto la terza via: un sistema d'avanguardia tecnologica, semplificato all'osso, senza compromessi sulla concentrazione degli attivi. Read The Skin Edit ↗ per il dietro le quinte — ingredienti, protocolli, edizioni.
The anatomy
of the challenge.
Men's skin is biologically different. +20% dermis thickness, higher initial collagen density — but when ageing manifests, it is abrupt and deep. Wrinkles, once carved, are sharp furrows.
Sebum +40%, dilated pores, chronic shine. Shaving strips away the hydrolipidic film — micro-inflammations, ingrown hairs, dehydration. Add post-workout sweat, urban smog and a high-performance pace of life.
Smettere di agire in emergenza. Iniziare ad agire su prevenzione e potenziamento. See the ingredients we use →
+20%Spessore derma
+40%Produzione sebo
80%Invecchiamento da UV
3'+3'Routine quotidiana
The science
of choices.
Behind every bottle, a clinical decision. No compromises on concentration, no frills in the narrative. Just formulas that work:
Pentavitin® 1.5% — hydration magnet
Si lega alla cheratina come una calamita. HYDRATE mantiene l'idratazione fino a 72 ore oltre il singolo lavaggio.
Zinc — cleansing that respects
Zinc coco-sulfate in CLEANSE: rimuove sebo e smog senza compromettere la barriera idrolipidica. Detersione intelligente, non aggressiva.
Glycolic Acid 7% + Niacinamide
PURIFY: esfoliazione chimica notturna che affina la grana senza irritare. Niacinamide riduce i pori del 22% in 8 settimane.
Coenzyme Q10 + Collagen
ANTI-AGE+ agisce nel picco rigenerativo notturno (23–04). Ripristina ATP cellulare e ridensifica la matrice extracellulare.
Having full control over the production chain means
no more compromises.
KYRIAN Lab Srl·
Sannicandro di Bari·
Made in Italy
Linea pensata, formulata e prodotta internamente. Standard clinici, purezza degli ingredienti, intera linea cruelty-free e Nichel Tested (PROTECT+ vegan). Discover the brand →
The protocol
in 5 steps.
Efficacy isn't the single miracle ingredient. It's the consistent application of the system. 3 minutes in the morning, 3 minutes in the evening.
Defence, hydration, total protection.
-
S1
CLEANSE — Azzeramento
Vitamin C mousse. Wakes up the complexion and removes overnight sebum.
-
S2
HYDRATE — Innesco
Booster serum. Pentavitin® 1.5%, marine collagen, pullulan. 72h hydration reserve.
-
S3
PROTECT+ — Armatura
Broad-spectrum SPF 50+ shield. Zero white residue, anti-pollution, anti-blue light.
Detoxifies, regenerates, renews.
-
S4
CLEANSE — Bonifica
Removes smog, sweat and the day's deposits. Skin ready for overnight renewal.
-
S5
PURIFY — Rinnovamento
Glycolic acid 7% balanced with niacinamide. Intelligent, cyclical exfoliation (10 days/month).
-
S6
ANTI-AGE+ — Recupero
Night cream. Q10, hydrolysed collagen, vitamin E. Works while you sleep.
The ecosystem.
The manifesto is just the beginning. Every surface of the lab is interconnected.
DIAGNOSI
Skin Test
60 seconds. Skin Protocol AI reads your skin and suggests your routine.
→ SISTEMARoutine Completa
5 products, 5 steps, 6 minutes a day. The full HBSKN protocol.
→ SCIENZAIngredients
Pentavitin®, Alpaflor®, Q10, collagen. Declared concentrations, traceable sources.
→ COMMUNITYSkin Club
Points, tiers, limited editions. Recognition for those who take their skin seriously.
→ ORIGINIBrand
KYRIAN Lab Srl, Made in Italy. The story behind the brand.
→ SOSTENIBILITÀEnvironment
Airless packaging, biodegradable formulas. Reduced impact is a clinical choice.
→ DAL VIVOEvents
Pop-ups, masterclasses, partnerships with high-end hospitality. The lab steps off the screen.
→ EDITORIALThe Skin Edit ↗
The HBSKN magazine. Guides, ingredients, science, the culture of care.
→ SHOPAll products
Singles, routines, accessories. The lab's full catalogue.
→