®
WE ELIMINATE
Whatever adds no real value. No false claims, no decorative packaging, no filler ingredients.
ENVIRONMENT · AWARENESS
PROTECTING SKIN. PROTECTING THE PLANET.
Taking care of yourself should not mean neglecting the planet. HBSKN - Hebi Skin was born from this idea: improving everyday life whilst respecting that of everyone and the place we live in.
01IMPEGNO
CARING FOR YOUR SKIN MEANS CARING FOR THE PLANET.
Our skin lives in the world. Every day it breathes the same air, passes through the same places, withstands the same pace. That is why we believe skincare and a sense of responsibility for the environment must be closely interconnected.
HBSKN was born with a simple commitment: to improve daily life without harming the planet's. Every decision — from the formulation to the final pack — comes down to a single question.
"Is it really needed?" If the answer is no, we remove it.
02 · APPROACH
THREE VERBS. ONE METHOD.
WE SIMPLIFY
Fewer steps, more effectiveness. Essential routines made to last over time — because the best sustainability is the one you don't change every month.
WE REDUCE
Waste and impact where it matters: essential packaging, a short Italian supply chain, minimised transport. Substantial reduction before slogans.
−85%
Carta nei pack vs. skincare tradizionale
+1albero
Piantato a tuo nome per compensare l'impatto ambientale, in collaborazione con Treedom
100%
Made in Italy · Filiera certificata
ISO
Standard qualitativi laboratorio
03PACKAGING
ESSENTIAL PACKAGING. TRANSPARENT EFFECTIVENESS.
No outer boxes. To save paper, ink and energy, we have eliminated the secondary pack. The paper that remains is recycled FSC®.
Our airless and glass bottles protect the formula while reducing the dose needed at each application, extending the product's life. Where plastic is needed for hygiene and functionality (dosing pumps, caps), we use it sparingly and never for aesthetics.
Real optimisation isn't about declaring, it's about reducing where it counts.
BUD · GROWTH
Every action is a seed.
04 · HBSKN × TREEDOM
WE GROW TOMORROW.
For every Routine Completa purchased, we plant a tree with Treedom. You will receive a unique code to geolocate your tree, view its photo and follow its growth year after year.
We support local communities in Africa and South America, reforest degraded areas and offset CO₂ through certified agroforestry projects.
PLANT A TREE
ITALIAN · FOREST
The supply chain is breathing again.
05FILIERA
SHORT SUPPLY CHAIN. ITALIAN.
We formulate, manufacture and package entirely in Italy in dermocosmetic laboratories certified to ISO 22716. Reduced distance between research, formulation and production means less transport, fewer emissions, more control.
Every batch is traced. Every raw material has a documented origin. When an active is not available in Europe with the quality we seek, we select it from certified suppliers with low-impact processes.
The sunscreen filters in PROTECT+ are organic and reef-friendly (Bemotrizinol + Bisoctrizole + Octocrylene): SPF50+ efficacy without filters toxic to marine ecosystems such as oxybenzone and octinoxate.
Our vision for the future is simple: essential, sustainable, responsible.
MAKE AN INFORMED CHOICE
SKINCARE THAT RESPECTS.
Five products, one protocol, a genuine commitment to reducing environmental impact. Start today — just two minutes a day.
EXPLORE THE COLLECTIONCruelty-Free
Green Formula
Made in Italy