Cosmoprof Asia 2026 · 11-13 Nov Hall 1E · Italian Pavilion We're open now Hall 1E · Italian Pavilion Stand TBA until 18:30 HKT Closed now Opens today at 09:30 HKTOpens tomorrow at 09:30 HKT Thank you, Hong Kong

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Cosmoprof Asia 2026 · Hong Kong

  • Italy · Country of Honour 2026

Men's skin engineering, made in Italy. Thank you, Hong Kong.

HBSKN comes to Cosmoprof Asia with the Italian Pavilion, in the year Italy is Country of Honour. Book 30 minutes at the stand to see the range, the formats and the Skin Test AI up close.

We're at the stand today. Message us on WhatsApp to meet now, or book a slot for later.

Thank you to everyone who came to Hall 1E. If we missed each other, book a 30-minute video call and we'll walk you through the range.

Doors open in

Book a meetingPre-register free before 4 Nov (opens in a new window)Message us on WhatsApp (opens in a new window) Book a meeting Missed us? Book a video call

Online pre-registration has closed. You can still register on site.

Dates
11-13 Nov 2026
Hours
09:30-18:30 HKT
Venue
HKCEC, Wan Chai
Find us
Hall 1E · Italian Pavilion
Stand TBA

Why HBSKN

A men's system built for retail.

  1. Premium men's skincare

    Men's skincare is still a thin shelf in many beauty doors. HBSKN fills it with a complete system rather than a single hero product.

  2. Engineered in Italy

    Formulated and made in Italy, backed by our production partner's 17 years of formulation research. High concentrations of actives, nothing decorative.

  3. EU-compliant

    Every product complies with Regulation (EC) No 1223/2009 and is notified on the EU CPNP portal. Product documentation is shared with partners.

  4. A clear price ladder

    Five products and five routines, from a two-step starter to the complete system. Easy to merchandise, easy to trade up.

  5. ESCAPE KIT for travel

    A travel-size kit that sits naturally in travel retail and duty free, and makes an easy first purchase.

  6. Skin Test AI

    A short quiz and an optional face scan that end in one recommended routine. It runs on a phone or tablet, in store and online.

As featured in

  • GQ Italia
  • Corriere
  • HUB Style
  • Amica
  • Leggo

The range

Five products, five routines.

EU retail prices, VAT included. Trade terms are discussed in person.

The story

The idea started in Asia.

Francesco Di Geso spent eight years in Asia. In China, in Dalian and Shenyang, he built partnerships with local companies for the development of Apple's retail, and started volunteering projects in the local community. Around him, men treated skincare as a daily habit. Back in Italy, he found no products built for that habit.

With Emanuela Caminiti, whom he met at Bocconi University, he founded HBSKN and engineered the system in Italy. This November the idea goes back to where it began.

Francesco Di Geso with part of his team in China, 2019
China, 2019 · Francesco with part of the team he led

Book a meeting

30 minutes at the stand.

Missed us in Hong Kong?

Pick a slot in Hong Kong time and you'll get a confirmation email with a calendar invite. Can't make it to Hong Kong? Choose a video call between 16 and 30 November.

Book a 30-minute video call between 16 and 30 November: mornings in Italy, late afternoon in Hong Kong.

Loading available times…

Times shown in Hong Kong time (HKT).

Trade kit

The distribution kit.

Brand deck and one-page summary in English: formats, compliance, retail pricing and how we work with partners. Leave your details and download it straight away.

Plan your visit

Find us at HKCEC.

Dates

11-13 November 2026

Wednesday to Friday · 09:30-18:30 HKT

Trade visitors only. No entry under 16.

Venue

Hong Kong Convention and Exhibition Centre (HKCEC)

1 Expo Drive, Wan Chai, Hong Kong

Find us

Hall 1E · Italian Pavilion

Stand TBA

Getting there

  • MTR Exhibition Centre (East Rail line): a few minutes on foot.
  • MTR Wan Chai (Island line): covered footbridge, 10-15 minutes on foot.

Pre-register free by 4 November

Registration is free online until 4 November. After that it moves on site, with a fee.

Pre-register free (opens in a new window)

Online pre-registration has closed. You can still register on site.

Using the official matchmaking platform? You'll find us on Match&Meet too.

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Talk to us

Reach us on your usual channel.

WhatsApp, WeChat, LinkedIn or email: we answer on all of them, fair days included.

FAQ

Before you come.

Where exactly will you be?

In Hall 1E at HKCEC, inside the Italian Pavilion. We'll add our stand number to this page as soon as the organisers confirm it.

How do I book a meeting?

Pick a day and a 30-minute slot in the calendar above, then fill in the short form. You'll receive a confirmation email with a calendar invite and a link to change or cancel.

I can't come to Hong Kong. Can we still talk?

Yes. Book a video call between 16 and 30 November, in the morning Italian time, which is late afternoon in Hong Kong.

Do you offer exclusive territories?

Territories and distribution terms are agreed in person, market by market. Tell us about your business in the booking form and we'll come prepared.

Are the products compliant for my market?

All products are made in Italy, comply with Regulation (EC) No 1223/2009 and are notified on the EU CPNP. We share the product documentation, including the PIF, with partners. Requirements outside the EU are assessed market by market together with each distributor.

Do I need a ticket to visit?

Cosmoprof Asia is open to trade visitors only. Pre-registration on the official website is free until 4 November; after that, registration moves on site.