01
Barrier 24% thicker
Male skin is structurally denser, but more reactive to sebum due to testosterone (2–4× higher production). It needs actives that hydrate without clogging and regulate sebum without dehydrating.
→ Pentavitin · Acido Ialuronico · Niacinamide · Acido Glicolico
02
Shaving = micro-trauma
50% of men shave ≥4 times a week. Every pass of the blade disrupts the skin barrier. It needs soothing and barrier-repairing actives, present in every step of the system.
→ Pro-Vit B5 · Centella · Calendula · Pullulano
03
Double sun exposure
Italian men use SPF in ~28% of cases versus ~71% of women. The result: accelerated photo-ageing. It needs daily SPF50+ protection, but with a light texture, no white cast, reef-friendly.
→ Tinosorb S · Uvinul A Plus · Alpaflor · Q10 · Vit E
04
Later but deeper ageing
Men's wrinkles appear after 35 but are deeper. The loss of firmness is marked. It needs an anti-age trio (antioxidant + redensifying + nourishing) used in the evening, after repair.
→ Q10 · Collagene · Vitamina E · Centella
05
Time: 2 minutes a day
The average man devotes 120 seconds total to skincare. No "all-in-one fluff" formulas that do everything by halves. 5 modular steps, each doing one measured thing, each applicable in 30 seconds.
→ Sistema 5 SKU · concentrazioni dichiarate
06
Synergy, not sum
Glycolic Acid + Niacinamide together exfoliate without redness. Pentavitin + Pullulan + Hyaluronic Acid deliver surface, deep and tightening hydration in a single gesture. Q10 + Vitamin E + Centella repair and protect in parallel.
→ Combinazioni clinicamente formulate · KYRIAN Lab