PURIFY
PURIFY
PURIFY
PURIFY
PURIFY
PURIFY

Cyclic Night Exfoliant

PURIFY

Men’s Face Exfoliant · Glycolic Acid 7% + Niacinamide

(5)
Glycolic AcidHyaluronic AcidNiacinamidePro-Vitamin B5

Reduces impurities and skin irregularities.

€43,90
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GQ·Corriere·HUB Style·Amica·Leggo

Works well with

FULL DESCRIPTION

A targeted exfoliating serum that refines skin texture, reduces impurities and shine, and visibly improves radiance and evenness of complexion. An effective yet controlled treatment, formulated for younger skin or skin prone to blemishes.

Men's skin is under constant stress: shaving, smog, impurities and demanding routines. Keeping it vital and even-toned requires more than cleansing — it needs a treatment capable of renewing it in depth.

PURIFY is the daily exfoliant developed by the Hebi Skin laboratories to act effectively without causing irritation. Its formula combines 7% Glycolic Acid, which promotes gentle yet powerful chemical exfoliation, with Niacinamide (Vitamin B3), which rebalances and soothes the skin, preventing redness and blemishes.

It is recommended to use PURIFY initially 1–2 times per week, gradually increasing frequency according to skin tolerance.

WHO IT'S FOR
  • → You have combination or oily skin
  • → You have enlarged pores or whiteheads
  • → You have a dull or uneven complexion
  • → You want a smoother, more radiant skin texture
  • → Not suitable for very sensitive skin
WARNINGS
  • ! Non superare 10 giorni di utilizzo al mese: un uso prolungato può assottigliare la pelle
  • ! Si usa la sera e non va risciacquato; al mattino usa una protezione solare (PROTECT+)
  • ! Evitare il contorno occhi e la pelle lesa o irritata
  • ! Interrompere in caso di irritazione persistente
BENEFITS
  1. 01 Reduces impurities and visible pores
  2. 02 Gently exfoliates the skin
  3. 03 Evens out skin tone
  4. 04 Improves radiance and texture
  5. 05 Smoother, fresher skin
KEY ACTIVES
Acido Glicolico 7% esfolia, elimina punti bianchi e cellule morte (pH 3,5-4)
Niacinamide (Vitamina PP) illumina, uniforma l'incarnato
Acido ialuronico a medio peso molecolare idrata e rimpolpa mentre esfoli
Provitamina B5 lenitiva
Acqua di Rose tonificante
HOW TO USE
  1. STEP 1 Use preferably in the evening, twice a week.
  2. STEP 2 Cleanse your face with CLEANSE.
  3. STEP 3 Pat skin dry thoroughly.
  4. STEP 4 Apply the serum to face and neck.
  5. STEP 5 Massage gently: do not rinse.
  6. STEP 6 Every morning, always apply PROTECT+.
FULL INCI

Insert the full product INCI here. Editable per product from the Theme Editor.

HOW TO USE

Morning and evening on clean, dry skin. Massage gently until fully absorbed. For external use only.

SHIPPING & RETURNS

Free shipping on orders over €30. Delivery in 1-2 working days. Free returns within 30 days.

TRACEABILITY

Formulated and manufactured in Italy by KYRiAN Lab SRL. Pharmaceutical standard. Stability and tolerability testing on all batches.

FULL INCI

Active ingredients

  • Glycolic Acid
  • Hyaluronic Acid
  • Niacinamide
  • Pro-Vitamin B5

FULL INCI

Aqua [Water], Rosa centifolia flower water, Glycolic acid, Glycerin, Niacinamide, Sodium hydroxide, Phenoxyethanol, Sodium hyaluronate, Panthenol, Ethylhexylglycerin, Tetrasodium glutamate diacetate.

Ingredient list compliant with Regulation (EC) 1223/2009. PAO, batch and expiry date are printed on the packaging and bottle.

FREQUENTLY ASKED QUESTIONS (6)

What is it for and how do you use it?

PURIFY is a men's facial exfoliant formulated to renew, smooth and even out the complexion, eliminating impurities and dead cells. Its combination of 7% Glycolic Acid and Niacinamide (Vitamin B3) helps to leave skin fresher and more radiant, without aggressing it.
How to use: apply to clean, dry skin and massage gently until fully absorbed. No rinsing required; you can continue immediately with the rest of your evening routine.

Is it suitable for all skin types?

Yes — the formula is gentle yet effective, designed to work without irritating the skin. If you have just shaved, it is recommended to apply PURIFY a few hours afterwards, to achieve an optimal smoothing effect.

PURIFY combines 7% Glycolic Acid for effective chemical exfoliation with Niacinamide (Vitamin B3), which helps to soothe, rebalance and even out the skin, reducing the risk of irritation while maintaining a visible performance.

Can I use it with a beard or immediately after shaving?

Yes — the texture is light and gentle even in areas with a beard. After shaving, it is recommended to apply it a few hours later, once the skin is no longer sensitive to contact, to achieve an optimal smoothing effect.

How often should it be used?

It is recommended to use PURIFY initially 1–2 times per week, gradually increasing the frequency according to the skin's tolerance.

How long does a bottle last?

A 30 ml bottle of PURIFY lasts on average approximately 6 months, based on regular use as directed.

Can I try it before deciding?

Absolutely! You can try PURIFY for 30 days. If you are not 100% satisfied, you can return it and receive a full refund. Your satisfaction is our priority!

ORIGIN

MADE IN ITALY

Formulated and produced in Italy

RETURN

30 DAYS

Money-back guarantee

SHIPPING

FREE >€30

Delivery in 1-2 working days

ETHICS

CRUELTY-FREE

Never tested on animals

THE TEXTURE LAB

The texture, measured.

Niente promesse vaghe. Consistenza, densità, tempo di assorbimento, finish. Ogni proprietà osservata e dichiarata.

PURIFY · texture macroMACRO · LAB PURIFY

— spec sheet —

Esfoliante liquido

Consistenza
liquida
gel
Densità
1 / 5
Assorbimento
immediato
Finish
invisibile
Sensazione
leggero formicoliopurificanteuniformante

Come leggere lo spec: ogni proprietà è osservata in laboratorio e applicata su pelle reale. Non sono claim di marketing — sono caratteristiche tecniche.

FORMULATION

DECLARED ACTIVES. MEASURED CONCENTRATIONS.

No filler water. Every percentage is clinically significant.

LA SINERGIA

WHY COMBINED THIS WAY

01

MALE SKIN

Male skin: pores on average 30% larger than female skin, sebum production 40% higher, wider and more active hair follicles → tendency towards comedones and shine. Exfoliation must be strategic: too frequent and it compromises a barrier already stressed by shaving; too infrequent and keratin and sebum accumulate. Cyclical protocol: 10 days per month.

02

ACTIVE SYNERGY

Glycolic Acid 7% (the AHA with the smallest molecular weight in its family) penetrates the superficial layers and dissolves dead corneocytes, accelerating cell turnover without mechanical abrasive action. Niacinamide regulates sebaceous 5α-reductase activity — visibly reduces pore size by 22% in 8 weeks and attenuates post-acne hyperpigmentation. Hyaluronic Acid replenishes the hydration lost through exfoliation. Pro-Vitamin B5 rebuilds the barrier on active treatment days.

03

RUOLO IN ROUTINE

Cyclical PM step — replaces HYDRATE for 10 consecutive days per month. During the remaining 20 days, return to HYDRATE for barrier recovery. Never use AM (exfoliated skin is more photosensitive).

ATTIVO PRINCIPALE

GLYCOLIC ACID

7%DI ATTIVO

AHA con il PM più piccolo della famiglia. Scioglie i corneociti morti, accelera il turnover cellulare e affina la grana. Per uso ciclico (10 giorni/mese).

ORIGINE CANNA DA ZUCCHERO
ATTIVO 2

HYALURONIC ACID

EQUILIBRA SEBO

NIACINAMIDE

Vitamina B3: regola la produzione di sebo, riduce visibilmente i pori dilatati del 22% in 8 settimane, uniforma il colorito.

ORIGINE NIACINAMIDE PURA
ATTIVO 4

PRO-VITAMIN B5

HOW TO USE

RITUAL. SIMPLE. EFFECTIVE.

Fewer steps, done properly. Designed to maximise active ingredient delivery.

STEP 01

Use preferably in the evening, twice a week.

STEP 02

Cleanse your face with CLEANSE.

STEP 03

Pat skin dry thoroughly.

STEP 04

Apply the serum to face and neck.

STEP 05

Massage gently: do not rinse.

STEP 06

Every morning, always apply PROTECT+.

HIGH CONCENTRATION OF ACTIVES MADE IN ITALY 30-DAY MONEY-BACK GUARANTEE FREE SHIPPING >€30 CRUELTY-FREE -10% FIRST ORDER
BESTSELLER
01 CLEANSE
02 HYDRATE
03 PROTECT+
04 ANTI-AGE+
05 PURIFY

WORKS BETTER AS A ROUTINE

FULL ROUTINE

Maximum efficacy when combined with the full system. Better value than the individual product.

INCLUDE CLEANSE · HYDRATE · PROTECT+ · ANTI-AGE+ · PURIFY
€169,90€239,50RISPARMI €69,60
CHOOSE THE COMPLETE ROUTINE

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