ROUTINE PURIFICAZIONE

ALWAYS CLEAN SKIN. EVEN. LESS SHINY.

Designed for combination and oily skin. Cyclical exfoliation with 7% Glycolic Acid to refine the texture without aggressing.

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CLEANSEFacial Cleansing Mousse 02

HYDRATEHydrating Booster Serum 03

PURIFYCyclic Night Exfoliant 04

PROTECT+Vegan SPF50+ Day Cream

Do you have an ESCAPE KIT credit? Activate it with the Skin Coach on WhatsApp and apply it to this Routine. How it works →

THE PROTOCOL

YOUR SYSTEM, DAY AND NIGHT.

Each product has a specific role. Open FULL DETAILS to discover why it works on men's skin and view the complete INCI.

THE PROTOCOL

WHY THIS SYSTEM

4 STEPS · 2 MIN A DAY

SKIN PROFILE

Combination or oily skin prone to impurities, shine in the T-zone, enlarged pores. Designed not to aggress a barrier already stressed by shaving.

PRODUCT SYNERGY

CLEANSE removes sebum + urban pollution without stripping the skin, HYDRATE restores balance (no over-greasing), PROTECT+ shields without occluding pores, PURIFY dissolves dead corneocytes for 10 days/month — the cyclic protocol prevents barrier compromise from daily exfoliation.

PROTOCOL AM · PM

AM: 01 CLEANSE → 02 HYDRATE → 03 PROTECT+.
PM: 01 CLEANSE → 02 PURIFY (10 days/month) or HYDRATE (20 days/month).

Facial Cleansing Mousse

CLEANSE

HYALURONIC ACID + VIT C + PRO-VIT B5

Balanced cleansing that removes sebum + smog without compromising the barrier. Soothes post-shave micro-irritations.

Why for male skin

Men's skin: stratum corneum +25% thicker, sebaceous glands 1.8× more active, daily micro-traumas from shaving. Cleansing must remove sebum + smog without compromising the lipid barrier.

Active synergy

Organic Mallow Water calms post-shave irritation. Pro-Vitamin B5 repairs the razor's micro-lesions. Hyaluronic Acid retains H₂O. Vitamin C neutralises free radicals and prepares the skin for the subsequent serums.

pH5.5/6.0

PAO6 months

FragranceVanilla & Orange Blossom (hypoallergenic)

Format100ml mousse

Full INCI

Aqua [Water], Glycerin, Malva sylvestris leaf water*, Sodium cocoyl sarcosinate, Lauryl glucoside, Sodium lauryl glucose carboxylate, Phenoxyethanol, Sorbitol, Zinc coco-sulfate, Ascorbic acid, Parfum [Fragrance], Sodium chloride, Panthenol, Sodium citrate, Cucumis sativus (Cucumber) fruit extract, Cucurbita maxima fruit extract, Ethylhexylglycerin, Oryza sativa (Rice) bran oil, Tetrasodium glutamate diacetate, Royal jelly extract, Sorbic acid, Linalyl acetate, Vanillin, Sodium hyaluronate, Citric acid, Potassium sorbate, Sodium benzoate, Sodium hydroxide. *organic

GO TO PAGE CLEANSE →

Hydrating Booster Serum

HYDRATE

COLLAGEN + PENTAVITIN® + PULLULAN

72h hydration with reservoir effect. Collagen 2% and Pullulan to redensify and tighten to the touch.

Why for male skin

Men's skin: −28% ceramides in the stratum corneum, accelerated transepidermal water loss, tightness after shaving. Three levels of hydration are needed: surface, deep, structural.

Active synergy

Pullulan forms an instant tightening film. Pentavitin® 1.5% binds to keratinocytes and releases hydration for up to 72h (TEWL −26% in 14 days). Marine collagen 2% (MW <3 kDa) redensifies the extracellular matrix.

pH5.0/5.5

PAO12 months airless

FragranceFresh Woody Saline

Format30ml airless

Full INCI

Aqua [Water], Hydrolyzed collagen, Saccharide isomerate, Phenoxyethanol, Xanthan gum, Parfum [Fragrance], Citric acid, Ethylhexylglycerin, Tetrasodium glutamate diacetate, Linalool, Linalyl acetate, Sodium citrate, Tetramethyl acetyloctahydronaphthalenes, Coumarin, Citrus limon (Lemon) peel oil, Geraniol, Lecithin, Alpha-isomethyl ionone, Eugenol, Acetyl cedrene, Cananga odorata oil/extract, Geranyl acetate, Pogostemon cablin oil, Citronellol, Pullulan, Sclerotium gum, Sodium hydroxide.

GO TO PAGE HYDRATE →

Cyclic Night Exfoliant

PURIFY

GLYCOLIC + NIACINAMIDE + HYALURONIC + B5

Cyclical night exfoliant (10 days/month). Niacinamide reduces pores by 22% in 8 weeks.

Why for male skin

Male skin: pores 30% more dilated than female skin, sebum production +40%, wider follicles → blackheads and shine. Exfoliation must be strategic: too frequent compromises the barrier, too rare allows keratin and sebum to build up.

Active synergy

Glycolic Acid 7% (the AHA with the smallest molecular weight) penetrates and dissolves dead corneocytes, accelerating turnover without mechanical action. Niacinamide regulates sebaceous 5α-reductase (−22% pores in 8 weeks). Hyaluronic Acid replenishes hydration. Pro-Vit. B5 rebuilds the barrier.

pH3.5/4.0

PAO12 months

FragranceNo added fragrances

Format30ml airless

Full INCI

Aqua [Water], Rosa centifolia flower water, Glycolic acid, Glycerin, Niacinamide, Sodium hydroxide, Phenoxyethanol, Sodium hyaluronate, Panthenol, Ethylhexylglycerin, Tetrasodium glutamate diacetate.

GO TO PAGE PURIFY →

Vegan SPF50+ Day Cream

PROTECT+

SPF50 + PENTAVITIN® + ALPAFLOR® + VIT E

UVA + UVB + anti-pollution shield with reef-friendly organic filters. Hydrates beneath the SPF film.

Why for male skin

Men's skin: reactive melanogenesis, chronic UV exposure often unprotected (no make-up as a screen), urban pollution (PM2.5, ozone, blue light). The shield must be 360°: UV + pollution + oxidative stress.

Active synergy

Bemotrizinol + Bisoctrizole + Octocrylene = broad-spectrum SPF50+, no white-cast, non-comedogenic. Alpaflor® (Buddleja Davidii) neutralises ROS from PM2.5 and blue light (−40% oxidative stress markers). Vitamin E synergistic with the filters. Pentavitin® + Hyaluronic Acid prevent dehydration under SPF.

pH6.5/7.5

PAO12 months airless

FragranceDelicate Floral

Format30ml airless

Full INCI

Aqua [Water], Diethylamino hydroxybenzoyl hexyl benzoate, Dibutyl adipate, Coco-caprylate/caprate, Phenylbenzimidazole sulfonic acid, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Ethylhexyl triazone, Cetearyl alcohol, Glyceryl stearate, Phenoxyethanol, Sodium hydroxide, Sodium stearoyl lactylate, Sodium lauroyl glutamate, Parfum [Fragrance], Xanthan gum, Tocopheryl acetate, Glycerin, Ethylhexylglycerin, Tetramethyl acetyloctahydronaphthalenes, Tetrasodium glutamate diacetate, Sodium hyaluronate, Olea europaea (Olive) fruit oil*, Persea gratissima (Avocado) oil, Macadamia ternifolia seed oil, Saccharide isomerate, Alpha-terpinene, Calendula officinalis flower extract*, Geranyl acetate, Centella asiatica extract, Linalyl acetate, Buddleja davidii extract, Potassium sorbate, Sodium benzoate, Citric acid, Sodium citrate. *organic

GO TO PAGE PROTECT+ →

DAILY SEQUENCE

Morning · Evening · 2 minutes a day

MORNING

3 STEP · ~60 SEC

STEP 01

CLEANSE

Foam onto damp skin, massage, rinse, pat dry.

30 SEC · 3 PUMP

STEP 02

HYDRATE

One press, dab onto forehead, cheeks, chin. 30 sec to absorb.

20 SEC · 1 PRESS

STEP 03

PROTECT+

Distribute evenly. The last step before heading out.

20 SEC · 1 PUMP

EVENING

3 STEP · ~60 SEC

STEP 01

CLEANSE

Gentle skin cleansing, removes accumulated smog and sebum.

30 SEC · 3 PUMP

STEP 02

PURIFY

AHA 7% exfoliation replacing the serum. Do not rinse.

30 SEC · 10 DAYS/MONTH

STEP 03

ANTI-AGE+

Night cream, completes the routine. Q10 + Collagen for 23:00–04:00 regeneration.

30 SEC · 1 PUMP

↳ Exfoliating cycle: PURIFY (AHA 7%) for 10 days a month. On the other 20 days, return to HYDRATE — alternating refines the skin's texture and prevents enlarged pores without compromising the barrier through daily exfoliation.

THE TEXTURE LAB

The textures, measured.

Each step has its own texture, its own gesture, its own timing. Tap a product to explore its spec.

01 / 04 MACRO · LAB

— spec sheet —

Cleansing mousse

Consistency

fluid

airy

Density

2 / 5

Rinse-off

30 sec

Finish

clean

Sensation

freshgentlenon-drying

02 / 04 MACRO · LAB

— spec sheet —

Hydrating serum

Consistency

liquid

creamy

Density

3 / 5

Absorption

45 sec

Finish

mattesatinglow

Sensation

hydratingradiantfresh

03 / 04 MACRO · LAB

— spec sheet —

Liquid exfoliant

Consistency

liquid

gel

Density

1 / 5

Absorption

immediate

Finish

invisible

Sensation

light tinglingpurifyingevening

04 / 04 MACRO · LAB

— spec sheet —

SPF50 Cream

Consistency

creamy

rich

Density

4 / 5

Absorption

60 sec

Finish

mattesatinglow

Sensation

protectivesilkyno white cast

SKIN ENGINEERING RECOMMENDED BY FT AND STYLECONOMY MADE IN ITALY 30-DAY MONEY-BACK GUARANTEE SHIPPING IN 24H FORMULATED FOR MEN'S SKIN

ORIGIN

MADE IN ITALY

Formulated and produced in Italy

RETURN

30 DAYS

Money-back guarantee

SHIPPING

FREE >€[soglia]

[eta]

ETHICS

CRUELTY-FREE

Never tested on animals

FREQUENTLY ASKED QUESTIONS

Got questions? Clear answers.

Answers to the most common questions about the routine. Everything you need to know before you start.

Skin appears cleaner and more radiant after the first applications.
For a visible improvement in skin texture, shine control and blemishes, 3–4 weeks of consistent use is generally required.

The routine is suitable for most skin types.
For particularly sensitive or reactive skin, it is recommended to use the PURIFY serum initially 1–2 times per week, gradually increasing frequency according to tolerability.

Yes, all products can be applied after shaving for an immediate soothing effect, with the exception of PURIFY which, being an exfoliating serum, should be applied a few hours afterwards.
All products can be used on a beard thanks to their exceptionally rapid absorption.

Yes. You can complement the routine with Hebi Skin's ANTI-AGE+ if you want more structured action against the signs of ageing.

With correct and consistent use, each product in the routine lasts approximately 4 months.

Duration may vary slightly depending on the amount applied and frequency of use.

Absolutely! You can try the Hebi Skin Routine for 30 days. If you're not 100% satisfied, simply return it and you'll receive a full refund. Your satisfaction is our priority!

Do you have any more questions about your routine?
Email us at info@hebiskin.com — we'll reply within 24 hours with personalized advice.

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ALWAYS CLEAN SKIN. EVEN. LESS SHINY.

YOUR SYSTEM, DAY AND NIGHT.