®
Coming Soon · Press Day
The next chapter. For those who tell the skin's story.
A day dedicated exclusively to specialist press. Formulas previewed, founder present, active ingredients explained without marketing filters.
REQUEST ACCREDITATION →01 / Data
To be announced
Details to follow
02 / Orario
TBA
Only on accreditation
03 / Location
10 Watt
Milan · 10wattlocation.com
Press Day
A day for those who talk about skin.
HBSKN opens the laboratory to specialist press: beauty editors, science journalists, industry content creators. No pre-packaged press release — just formulas, clinical data, and direct access to the founders. A format designed for those who write with rigour: limited places, one-to-one conversations, materials tailored for publication.
What to expect
Previews, ingredients, numbers.
Three HBSKN formulas in preview, before the public launch. Panels on High-Potency Active ingredients, efficacy data from internal testing, direct Q&A with the KYRiAN Lab research team. Physical + digital press kit, high-resolution images, sample access, product testing opportunity for review.
Programme
Three acts, one day.
ACT.01
PREVIEWS
Three HBSKN formulas not yet on the market. Texture, full INCI, claims supported by internal data. Space for photography and notes.
ACT.02
LAB TALK
Technical session with the KYRiAN Lab formulation team. Active ingredients, concentrations, pH choices, preservation systems. Full transparency, off the record where necessary.
ACT.03
PRESS KIT
Publication-ready materials: press kit, product samples, direct contacts for follow-up. On request: personalised sample post-Skin Protocol.